When this fund-raising effort, which includes Lady GaGa, was first announced, people behind the cause were confident that it would get a casket full of cash in short time since GaGa alone has more than 7.2 million followers on Twitter. On December 3, the singer reminded her Little Monsters that she needs help to be back on the digital world, tweeting "Lady GaGa is still dead. Text GAGA to 90999 and donate $10 to help children fighting HIV/AIDS."
According to the publication, the campaign has two fundamental problems. First, the amount of donation, $10 minimum, is too high. The second problem is by withdrawing from any online activities, they have lost an enormous amount of social media marketing.
Alicia Keys leads such celebrities as Kim Kardashian, Justin Timberlake,Usher, Ryan Seacrest and Jennifer Hudson to sacrifice their digital life starting December 1 on World AIDS Day. Fans are asked to buy their life back by visiting BuyLife.org or texting a celeb's name to 90999. All proceeds will benefit effort to fight HIV/AIDS in Africa and India and help the victims in those countries. And when $1,000,000 is reached, everyone will be back online and tweeting in no time.
